When you see a flower in bloom, what’s your first thought about it? Do you stop and stare? You’d probably even be tempted take a whiff of it!
But why would you do that? Well, you can probably say that it’s just the way we process visual stimuli. When we see something pleasing to the eye, we’re more likely to approach it for closure inspection.
The same thing applies to product packaging. When customers see labels that are unique and interesting, their curiosity is piqued. Rather than go about their regular shopping route, they will be inclined to pause from their current task to inspect the said product. And when you have the right labeling design, your product will have a higher chance to secure a purchase.
But how will you be able to come up with a labeling design that can pull customers in?
If you haven’t come up with a final design label yet, you can use these questions to guide you:
- Is your label readable at first glance?Having an artsy label is good, but you also need to consider if it’s legible. Once you’ve found the perfect balance of creativity and functionality for your product label, it should be good to go.
- Is your label using the right font?Choosing the right font face is important. It can either make or break your label. Make a note to use contrasting fonts in order to separate details and similar fonts to express the continuity of information.
- Is your label utilizing the white space properly?This is the space which designers don’t put text or images on. With the right technique, the white space can enhance the readability of your font and boost the visual impact of your label design.
- Is your label sporting a coherent design?What is your product about? Drop in hints of it on your label design. For example, if you’re marketing hot sauce, you might want to add a bit of flame to your label. Don’t just add illustrations for the sake of making your product eye-catching. It should coincide with the nature of your product too.
- Is your label an original and unique design?It’s fairly okay to ride the hype of the crowd and follow the trend of successful competitors. In most cases, it might even be advantageous for you. But rather than copying every trick they have, break the mold by spicing it up with your own style.
Do you have a main idea with the label design you have but you’re not sure how to make it happen? You can consult with N & S Labels Custom Labels Specialists. We have efficient artists who will help you come up with the best custom label design in Texas.
Get in touch with our team at N & S Labels Custom Labels Specialists today and enjoy quality custom design solutions in Houston, Texas!